January 21, 2010
Five Pillars to Success…..Again? Is anybody listening, are you?

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Today I received an email form an internet “coach” that helps other’s succeed.
From what I have seen the “coach” makes money from “coaching” other’s into programs that will make them successful IE; info products, auto sponders, ect. ect. Not a company with a product but affiliate programs which the “coach” makes money from the people they are “coaching”. You do not need to be drawn into a “lead system”, for a large amount of money. This year there will be 100 millionaires made in just one company from a 19.95 a month system…..but let’s get back to the mail I received.
The “coach” said that there were 5 thing’s that a company need’s for you to be successful. I will agree on that point but what those 5 things are we don’t quite see eye to eye. The “coaches” points were as follows;
1) First, the product should be in a wide open no market not tapped.
2) The product should be trendy in the market
3) Retention rate in your business
4) A reasonably priced product, and auto-ship
5) A compensation plan that pays everyone based on their work
Interesting points, now those of you that follow “Mentoring For Free” know of the 5 pillars training, Here are the 5 pillars;

1) Pillar 1: Does the company management have personal experience building their own networking organization? Have they done it with Integrity? A few points to consider on #1
• Search Google for the owners of the company.
• Do the owners have Integrity? Add the word ‘Scam’ to your search.
• Do the owners have a corporate background or an in-the-field Network Marketing background?
• Read your “Policies & Procedures” and “Terms & Conditions”;
both are part of your Legal Contract.
• Look for the word “Ongoing”.
• Look for policies that strike you as “Unreasonable”. Like “Termination, with or without cause”.
• Ask yourself “Does this contract protect me or the company?” “Is it clear which way it leans?”
• Does the company charge you for training or a company web site?
• Does the company charge you for each paycheck they send you?
• Rules of Thumb:
• The longer the contract, the greater the possibility that the policies important to you
are being hidden in “Legalese”!
• If it’s a “Cash Only” business…It’s a Scam!
• If you can buy a position at the top…It’s a Scam!
• If you are offered a “Special Deal”…the playing field isn’t level for all.
• If the products are sold on eBay at a greatly reduced price…Buy there instead.
• If a company is publicly traded, Financial Decisions will be made in Favor of the
Stockholders at the Expense of the Distributors.
• Check these two websites: www.MLMwatchdog.com and www.MarketWaveInc.com.

2) Pillar2: Has the company passed the “early failure” Time Line? Are the company’s Products timed with the beginning of a massive trend of consumer demand?
• Beware of “ground floor opportunities” and start-up companies.
• There should be no rush to get in on the “ground floor”.
• 99% of companies don’t last two years.
• If the company is good today, it will be great tomorrow.
• Most people don’t make money in the first two years while the company is dealing with start-up issues.
• Profit comes AFTER two years. Join then.
• Avoid companies which have passed beyond their “momentum phase” and have become household names.
(The realistic potential for big growth in gone)
• Do not join a company with a product that has no profit margin!
(i.e. – a long distance service or a vinyl record company)

3) Pillar3: Does the company have a Remarkable product at a reasonable price?
• All MLM companies have a good product. But, there are others available that are just as good!
• It should be competively priced.
• If the product has both Retail and a Wholesale price,
Your Company has a Recruiting business model, STAY AWAY unless You are Red!
• Warnings:
• If the product would not sell without the business opportunity attached, it is ILLEGAL.
• If you can’t pay with a credit card and must pay by cash or money order, it is ILLEGAL.
• If distributors collect the money while the company stays at arm’s length, it is ILLEGAL.
• If you MUST have a Retail Merchant’s account, the company is SCAMMING YOU.
• When you begin to justify your product to someone, you become a salesperson.

4) Pillar4: Does the Compensation Plan Pay Part-Timers?
• 95% of networkers are part-time people.
Make sure that people can make a decent income working a few hours per week.
• Beware of companies that advertise how many millionaires they have created.
Make sure it’s not at the expense of those “at the bottom”. Everyone should be able to benefit.
• Take the Comp Plan Test – Ask yourself this question:
• “How many people do I need on my Team to earn a recurring income check of $500 per month?”
• There are companies out there that require as many as 500 and as few as 20.
• It’s not unusual to see well-established companies that require 150 to 350 people and
they are still able attract new distributors – Amazing! They must be sold on the product!
• If your up line won’t or can’t answer this basic question, you should run.
• If you are making only 5% to 8% commissions on product, You are being extremely underpaid.
• If a company stresses “Recruit, Recruit, Recruit!”, You should “Run, Run, Run!”
• The purpose of any business is moving product from the company to the end-consumer.
• The majority of your commissions MUST come from product sales; otherwise, it is a SCAM.
• And if you work a plan that Does Not pay on product volume,
somewhere in the process You will lose money!
• More important: You will lose Credibility Too!

5) Pillar5: Does your Mentor offer a System for Success that will work for You?
• The team you join must have a system in place that will work for everyone who uses it.
• There must be complete resources available; books, videos and audios explaining the system.
• The system should be designed to Teach The System!
Remember, you want to build your business, Not baby-sit it.
• You must take full responsibility for learning the Skill Set. Your mentor can’t do that for you.
An ‘open’ system will allow you to go up line for clarification and advice.
• If you don’t see the system working for you right away, don’t try to reinvent the wheel.
As in everything we do in life there is a learning curve. Plug in and be patient.
• Personal development should have a big emphasis in the system. This is a relationship business,
the more you know about yourself, the better you’ll relate to your clients and customers.

• DO NOT MAKE A LIST OF YOUR FRIENDS AND FAMILY.
• DO NOT BUY LEADS.
• Purchased leads require salesmanship.
These methods do not work anymore.
90% of our population are NOT good salespeople.
Not only that, most people don’t even like salespeople.

While the points of what your company should have for YOU to be successful that I received along with many others came with a paragraph of explanation, I personally believe that for you to make a decision based on facts you need a team of critical thinkers that have no agenda. If someone wants to mentor you and makes money from you joining their program you might not find success.

There are many people that learn from one guru that just hands down the guru thinking from one person to the next. It is not the fault of that line of people; they are just doing what a few in this amazing industry have told them. It grows each day as people get more and more desperate to survive. I do not fault the person that sent me the mail as I understand we all seek success. What we need to do as a community is to stop the lie’s of how to achieve success. If you would like to learn more for free, I would be glad to help all that seek the truth. Start by reading our free e-book “Success in 10 Steps”

As a footnote at the end of the mail was a link into a paid program that the author was promoting, as you all know “Mentoring For Free” is a free program to learn how to be successful.

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